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In 2014 I was traveling in Europe with my partner Simon. We were at the Paris Flea Market, (Les Puces de Saint-Ouen) when we came across a very old painting that we both fell in love with.  The painting was a portrait of a woman, but her head was turned so that you couldn’t see her face. The gallerist told us that the style is called “Profil Perdu”, or “Lost Profile” in English.

As in, the profile of her face was lost. He told us that it was used as a training technique for painters, as it is harder to make an accurate portrait of someone from the back of their head, than it is to paint their face, where you have all of their facial features to work with. You need to say more with your paint brush, using less information. I thought that was so beautiful and poetic. 

At the time of this trip, I had been thinking a lot about my career direction as a creative person. Did I want to be an artist, a product designer, an interior designer, or a vintage furniture dealer? 

We couldn’t take the painting with us, but I knew in that moment that I was going to return home to start a studio called Lost Profile, and under that name, I was going to be all of the above. 

Oliver Wilcox

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Lost Profile Studio was launched in 2017 by artist, collector and designer Oliver Wilcox. 

Lost Profile designs and fabricates a restrained collection of Art Deco and Industrial inspired lighting, furniture and hardware. The studio also trades in a particularly bleak dialect of furniture, art, objects and antiques which are sourced in Australia, USA, and Europe. 

Our studio and showroom is located in Coburg North, Melbourne, Australia. Viewings are by appointment. 

Loft Profile Studio would like to acknowledge and pay respects to the Wurundjeri people of the Kulin Nation who are the Traditional Custodians of the Land upon which we operate. 

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